Twitch sub revenue: what Twitch keeps in 2026

Twitch keeps 50% of a channel subscription and pays the streamer the other half. Two Plus Program levels move that to 60/40 and 70/30, and a Prime Gaming subscription works differently again: it pays a flat $2.25 per redemption in the United States. Each rate below is quoted from Twitch's Plus Program page or its other help articles and was verified on 3 September 2026, with examples computed by the same engine as the Twitch sub revenue calculator.

What Twitch keeps from a subscription

Four revenue-share levels exist; a streamer is on one at a time.

A Tier 1 subscription costs $5.99 on the web in the United States. At the standard split, the fee on $5.99 is $3.00 and you keep $2.99, an effective rate of 50.08%. Each half is rounded to the cent, so Twitch's share of an odd price is a cent larger than yours.

Volume changes nothing, because the split is a percentage of each subscription: per $100 of subscription revenue, at the standard split, the fee on $100.00 is $50.00 and you keep $50.00, an effective rate of 50%.

One caveat covers every figure here: Twitch's wording is that "after applicable deductions (such as taxes, payment processing fees, and currency conversion fees), you and Twitch each receive half of the remaining subscription revenue". The calculator applies the split to the price you enter, so read its answer as the split on the sticker price: your payout is the same share of a slightly smaller base.

The Plus Program: 60/40, then 70/30

The better share is earned with Plus Points rather than applied for. A Tier 1 recurring subscription is worth one point per renewal, Tier 2 two points and Tier 3 six. Gifted subscriptions and Prime subscriptions earn no points, though gifted subscriptions do pay at the enhanced rate once a streamer qualifies.

Hold 100 points or more for three consecutive months and Level 1's 60/40 rate applies; hold 300 or more and Level 2's 70/30 applies. The rate then lasts at least 12 months, and the end date moves forward in any month you requalify. No annual earnings cap appears on the pages captured here.

At Level 2, on the same Tier 1 subscription, the fee on $5.99 is $1.80 and you keep $4.19, an effective rate of 30.05%.

Prime Gaming pays a fixed rate, not a share

Twitch's monetised streamer agreement says a redeemed Prime subscription pays a "Subscription Fixed-Rate Fee" instead of a share of net revenue, and its rate table, dated 10 October 2025, sets that fee at $2.25 for a viewer in the United States. The payout ignores the tier the token stands in for, and the Plus Program's rates never apply to it.

The calculator models this as the difference between the price you enter and that fixed payout. Against a Tier 1 price, the fee on $5.99 is $3.74 and you keep $2.25, an effective rate of 62.44%. Enter less than $2.25 and it shows no fee, because a breakdown cannot show a payout larger than the amount entered — Twitch still pays $2.25.

Working back from a payout

The other question is how much revenue a target payout needs. To keep $100.00 you charge $200.00, and the fee is $100.00. It does the same for any amount and any level except Prime, whose payout is fixed.

What this guide leaves out

Subscriptions are the only one of a channel's earnings this schedule covers. It says nothing about Bits, advertising revenue, gifted-sub mechanics beyond how they count for Plus Points, or payout thresholds and tax withholding. Twitch publishes no US Tier 2 or Tier 3 web price on any page reachable for this verification, so the calculator presets none: enter the price your channel charges, since the split is the same whichever tier a viewer buys. Only the United States is covered.

When these rates last changed

No Twitch page states an effective date for the revenue-share percentages, so the schedule carries its verification date, 3 September 2026. The Prime fixed-rate table is dated 10 October 2025, and Twitch expects to update those rates annually.

This is the first entry in the Twitch fee changelog; the schedule is re-verified at least every 60 days. It is marked medium confidence: each figure appears on exactly one official page — the enhanced rates on the Plus Program article, the standard split on the Earnings Analytics article, the $2.25 on the Prime revenue guide. The methodology explains that judgement, the schedule is quoted line by line, with the verbatim source text behind every rule, in the calculator's fee table, and a wrong figure can be reported.

Frequently asked questions

Does Twitch take 50% of every sub?

Of every subscription at the standard rate, yes. Plus Program Level 1 cuts Twitch's share to 40% and Level 2 to 30%; a Prime redemption pays the flat $2.25 instead.

Do gifted subs pay the same as normal subs?

They pay the same share, including the enhanced rate once you have qualified, but they earn no Plus Points, so a channel carried by gifts climbs towards the Plus Program more slowly than its revenue suggests.

Is a Prime sub worth less than a Tier 1 sub?

At the standard split a $5.99 Tier 1 subscription pays a little more than the $2.25 a Prime redemption pays, and at Plus Program rates the gap widens, because the fixed payout does not improve with the enhanced share.