How much does Google Play take from a $100 purchase?

It depends on how much you earn a year and on the buyer's install. Below $1M of annual earnings the fee is 10% + 5%, which is $15.00 on $100, leaving $85.00. Above that the standard rate is 20% + 5% for a new install ($25.00) and 25% + 5% for an existing one ($30.00).

Does Google Play still charge 30%, or 15% on the first $1M?

Not for a transaction with a user in the United States, the EEA or the UK. Google replaced that schedule on 30 June 2026 with rates that turn on the buyer's install: 20% + 5% on a new install and 25% + 5% on an existing one at the standard rate, 10% + 5% in the first-$1M tier, and 10% + 5% on auto-renewing subscriptions. Developers in the Play Games Level Up or Apps Experience programs pay 15% + 5% and 20% + 5% instead. The old 30% and 15% rates still apply in every remaining market, which this calculator does not cover.

What is the 5% billing fee on top of the service fee?

Google's US table states each rate as a service fee plus a 5% billing fee, which it applies "when a user completes a purchase of an in-app digital service or feature using Google Play Billing or for the initial purchase of a paid app or game". The calculator adds both, so the standard rate on an existing install is 25% + 5% and costs $30.00 on $100. There is no billing fee when the user pays through an external web link, which Google prices at a flat 20% for an existing install on the standard rate.

What counts as a new install?

A transaction from a user whose first install, or first update, of your app from Google Play happened on or after 30 June 2026. Anything earlier is an existing install. At the standard rate the difference on a $100 purchase is $25.00 against $30.00. In the first-$1M tier Google publishes one rate for both, and subscriptions are the same either way.

How much does Google Play take from a subscription?

10% + 5%, flat: Google's table shows the same figure for auto-renewing subscriptions in every earnings tier and for both new and existing installs. On a $9.99 monthly subscription that is $1.50, leaving $8.49; on $100 it is $15.00, leaving $85.00.

How do I price an app so I keep a specific amount?

Switch the calculator to "I want to net" and enter what you want to keep. Because the fee comes out of what the user pays, adding the rate to your target is not enough: to keep $100 on a subscription you charge $117.64, and on a standard-rate purchase from an existing install you charge $142.85. The calculator finds the smallest price whose net lands on your target.

Google Play fee calculator

As of 3 September 2026, Google Play takes a 10% service fee plus a 5% billing fee on US subscriptions and on the first $1M of annual earnings, and 20% to 25% plus 5% on larger one-time purchases.

Verified 3 September 2026 against Google Play’s official fee page. Effective from 30 June 2026. ChangelogSingle source

Your country

What's sold

Annual earnings tier

The Play Games Level Up and Apps Experience programs share one row. Auto-renewing subscriptions are 10% plus the 5% billing fee in every tier, so this changes one-time purchases and app sales only.

Install status

New means the paying user first installed or updated your app on or after 30 June 2026; existing means before that date. It changes nothing in the first-$1M tier or on a subscription.

Billing method

Google publishes an external-web-link rate only for existing installs on the Standard and Level Up tiers. Every other combination keeps the Google Play Billing rate, because Google publishes no other figure.

Google Play charges in USD; your bank’s conversion is not included.

You keep

$85.00

You charge

$100.00

Auto-renewing subscription (paid via Google Play Billing): $15.00
Total fees: $15.00
Effective rate: 15%

Google Play fees by country

Every rule on Google Play’s official schedule for United States, the market this calculator covers, as of 3 September 2026. The second figure in each Google Play Billing row is the billing fee, charged when the user pays through Google Play Billing or buys a paid app or game. A "new install" is one where the paying user first installed or updated your app on or after 30 June 2026. The EEA alternative-billing rows are listed for reference only: they price transactions with users in the European Economic Area, not US ones, and this calculator never deducts them.

United States

Google Play fees for United States, effective 30 June 2026. Amounts in USD.
Fee	Applies to	Rate
Auto-renewing subscription (paid via Google Play Billing)Flat across every earnings tier and every install-status: the Standard, First $1M and Level Up/Apps Experience rows of the table all state the same 10% + 5% billing fee for auto-renewing subscriptions, so one rule covers all of them.	Auto-renewing subscriptions	10% + 5%
One-time purchase or app/game sale — first $1M of annual earningsApplies to both new and existing installs; the table states one merged value for this tier (see file header). Corroborated by the EEA alternative-billing page's parallel table, whose 'First $1M annual earnings' row shows 10% for subscriptions and both other-transaction columns alike.	One-time purchases and app sales	10% + 5%
One-time purchase or app/game sale — standard rate, new installNew install = the user's first install or update of the app from Google Play occurred on or after 30 June 2026.	One-time purchases and app sales	20% + 5%
One-time purchase or app/game sale — standard rate, existing install, via Google Play BillingExisting install = the user's first install or update of the app from Google Play occurred before 30 June 2026.	One-time purchases and app sales	25% + 5%
One-time purchase or app/game sale — standard rate, existing install, via external web linkThe page states this external-web-link alternative only for existing installs; it does not state one for new installs at the standard rate, so none is modeled.	One-time purchases and app sales	20%
One-time purchase or app/game sale — Play Games Level Up / Apps Experience program, new install	One-time purchases and app sales	15% + 5%
One-time purchase or app/game sale — Play Games Level Up / Apps Experience program, existing install, via Google Play Billing	One-time purchases and app sales	20% + 5%
One-time purchase or app/game sale — Play Games Level Up / Apps Experience program, existing install, via external web link	One-time purchases and app sales	15%
Optional and sender-paid fees (not deducted unless selected)
EEA users — auto-renewing subscription via alternative billing without user choice (informational, not a US rate)	buyer in eea	10%
EEA users — one-time purchase, alternative billing without user choice, first $1M of annual earnings (informational)	buyer in eea	10%
EEA users — one-time purchase, alternative billing without user choice, standard rate, new install (informational)	buyer in eea	20%
EEA users — one-time purchase, alternative billing without user choice, standard rate, existing install (informational)The EEA page's Play Games Level Up / Apps Experience row (10% / 15% / 20%) is not modeled here to keep the optional-fees list to the rates docs/02 scopes; see the commit body.	buyer in eea	25%

Source: support.google.com/googleplay/android-developer/answer/112622, verified 3 September 2026.

How much does Google Play take from a $100.00 purchase?

For auto-renewing subscriptions in United States, Google Play charges 10% of the amount plus 5% of the amount. Each fee line is rounded half-up to the nearest cent, as the platform bills it, and what you keep is the amount minus the sum of those lines.

An auto-renewing subscription: on $100.00 you pay $15.00 (Auto-renewing subscription (paid via Google Play Billing)), and keep $85.00, an effective rate of 15%.

A one-time purchase on the standard rate, from a new install: on $100.00 you pay $25.00 (one-time purchase or app/game sale — standard rate, new install), and keep $75.00, an effective rate of 25%.

The same purchase from an existing install: on $100.00 you pay $30.00 (One-time purchase or app/game sale — standard rate, existing install, via Google Play Billing), and keep $70.00, an effective rate of 30%.

That purchase paid through an external web link instead: on $100.00 you pay $20.00 (one-time purchase or app/game sale — standard rate, existing install, via external web link), and keep $80.00, an effective rate of 20%.

Frequently asked questions

How much does Google Play take from a $100 purchase?: It depends on how much you earn a year and on the buyer's install. Below $1M of annual earnings the fee is 10% + 5%, which is $15.00 on $100, leaving $85.00. Above that the standard rate is 20% + 5% for a new install ($25.00) and 25% + 5% for an existing one ($30.00).
Does Google Play still charge 30%, or 15% on the first $1M?: Not for a transaction with a user in the United States, the EEA or the UK. Google replaced that schedule on 30 June 2026 with rates that turn on the buyer's install: 20% + 5% on a new install and 25% + 5% on an existing one at the standard rate, 10% + 5% in the first-$1M tier, and 10% + 5% on auto-renewing subscriptions. Developers in the Play Games Level Up or Apps Experience programs pay 15% + 5% and 20% + 5% instead. The old 30% and 15% rates still apply in every remaining market, which this calculator does not cover.
What is the 5% billing fee on top of the service fee?: Google's US table states each rate as a service fee plus a 5% billing fee, which it applies "when a user completes a purchase of an in-app digital service or feature using Google Play Billing or for the initial purchase of a paid app or game". The calculator adds both, so the standard rate on an existing install is 25% + 5% and costs $30.00 on $100. There is no billing fee when the user pays through an external web link, which Google prices at a flat 20% for an existing install on the standard rate.
What counts as a new install?: A transaction from a user whose first install, or first update, of your app from Google Play happened on or after 30 June 2026. Anything earlier is an existing install. At the standard rate the difference on a $100 purchase is $25.00 against $30.00. In the first-$1M tier Google publishes one rate for both, and subscriptions are the same either way.
How much does Google Play take from a subscription?: 10% + 5%, flat: Google's table shows the same figure for auto-renewing subscriptions in every earnings tier and for both new and existing installs. On a $9.99 monthly subscription that is $1.50, leaving $8.49; on $100 it is $15.00, leaving $85.00.
How do I price an app so I keep a specific amount?: Switch the calculator to "I want to net" and enter what you want to keep. Because the fee comes out of what the user pays, adding the rate to your target is not enough: to keep $100 on a subscription you charge $117.64, and on a standard-rate purchase from an existing install you charge $142.85. The calculator finds the smallest price whose net lands on your target.

Sources and last verified

Every rate above is quoted from Google Play’s official fee page and checked by a person on 3 September 2026. Cross-checked against the official page at support.google.com/googleplay/android-developer/answer/10632485. Single source: not every rate is restated by a second official page, so some rest on the official page alone.

Standard published rates only. Your account may have negotiated, promotional or legacy pricing, and the platform can change fees at any time. Confirm figures that matter with Google Play before relying on them. See the methodology and disclaimer.

Cite this page

Fees.tools. "Google Play fee calculator". https://fees.tools/google-play-fee-calculator. Fee data verified 2026-09-03.

APA: Fees.tools. (2026). Google Play fee calculator. Retrieved 2026-09-03, from https://fees.tools/google-play-fee-calculator